christopher campbell christopher campbell

No Trend of Mine

Every business owner knows its cutthroat out there — competition is relentless, and margins are thin. You do everything you can to stay relevant — everything except committing to a truly ownable creative & marketing strategy. In fact, rather than deciding on a unique brand voice, messaging hierarchy, and visual guideline, brands often cave to the two most dangerous words in marketing: "Trending Now."

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christopher campbell christopher campbell

Everything Matters

When it comes to marketing, every business wishes they could just set it and forget it. Here's the problem; your competition is watching, and they're looking for creative ways to outpace you — and ultimately beat you. And let's not forget about your customers — they're a savvy bunch, and before they just hand you their business on a silver platter, they expect (and deserve) an authentic experience that they can actually connect with. We’ll focus more on the competition in some upcoming conversations; for now, let’s jump in and highlight how potential customers interact with your business.

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